25,000+ clients coached since 2016
25K+ clients
Start My Transformation

For Busy Professionals 30–55 Who Always Fall Off Track

Lose 10–20 lbs in 8 Weeks and Win Your Investment Back*

*Applies as credit toward continued coaching (6 or 12-month plan) — not a cash refund. Full details below.

The 8-Week Busy Professional Challenge for 30–55 year-olds working 50+ hours a week to take out the guesswork, check in, and hold you accountable — so you stay consistent without sacrificing work, family, or social life.

25,000
Clients Coached
10 Years
Experience
Results-Backed
Guarantee
Start My Transformation

60-second application · No obligation

  • Never-Fall-Off Accountability System (you CAN'T fall off)
  • Real-life nutrition that fits meetings, kids, and weekends
  • 30–45 min custom workouts built around your schedule
*How "Win Your 8 Week Investment Back" actually works

How the "Win Your 8 Week Investment Back" offer works — the full rules, in plain language.

What "Win Your Investment Back" means

If you complete the full 8-Week Challenge and meet every requirement below, you earn 100% of your challenge fee back as credit toward continuing your transformation with us. This is not a cash refund — the credit is only redeemable toward continued coaching.

How the credit is applied — you pick

Choose whichever fits your budget:

  1. Pay-in-Full: Pay upfront for our 6-Month or 12-Month Transformation Plan. Your 8-week challenge fee is deducted from the total, so you continue coaching without paying twice for the credited amount.
  2. Monthly: Commit to 6 or 12 months of monthly coaching billing. Your 8-week challenge fee is spread across those months as a per-month discount, so your monthly rate goes down for the length of the commitment.

Who's eligible

  • You pay for the full 8-Week Challenge upfront
  • You start your plan within 5 days of signing up
  • You agree to the tracking rules below during your kickoff call

What you must do for all 8 weeks

To qualify, you need to:

  • Weigh in 7x per week and log it in the app (exceptions for travel if you tell your coach ahead of time)
  • Track your food and hit your calorie goal with 90% consistency (51 of 56 days)
  • Complete all scheduled workouts each week
  • Hit your daily step goal with 90% consistency (51 of 56 days)
  • Take and submit starting, midpoint, and final progress photos
  • Take starting measurements and update every 2 weeks
  • Complete every weekly check-in with your coach on time

All of this is tracked inside your coaching app — no guesswork.

What this is NOT

This is not a cash refund. It is not an "I changed my mind" or "I'm unhappy" refund. Your challenge fee is not returned to your original payment method under any circumstance — it only applies as credit toward continued coaching with us (6 or 12 month plan). If you skip check-ins, don't track, don't complete the program, or choose not to continue coaching, no credit is earned or issued.

🛡️ Results-Backed Guarantee — If you don't lose weight, we coach you free until you do

The Results Guarantee: If you follow the plan we agree on and don't lose weight or inches off your waist in 8 weeks, we'll coach you free until you do.

The Results Guarantee kicks in if you do your part: hit your assigned calorie goal with 90% consistency (tracked in your app), weigh portions accurately, submit your weekly check-ins on time with progress photos, and complete at least 90% of your assigned workouts. If after meeting those conditions you haven't lost weight or inches off your waist, your coach keeps working with you free until you do.

I remember sitting on my bedroom floor crying, feeling like I'd never lose the weight. The next day I signed up — and now I'm down 80 lbs.

Nicole
Nicole · Lost 80+ lbs ★★★★★
Real Transformations

How The 8 Week Challenge Transforms Lives.

*How "Win Your 8 Week Investment Back" actually works

How the "Win Your 8 Week Investment Back" offer works — the full rules, in plain language.

What "Win Your Investment Back" means

If you complete the full 8-Week Challenge and meet every requirement below, you earn 100% of your challenge fee back as credit toward continuing your transformation with us. This is not a cash refund — the credit is only redeemable toward continued coaching.

How the credit is applied — you pick

Choose whichever fits your budget:

  1. Pay-in-Full: Pay upfront for our 6-Month or 12-Month Transformation Plan. Your 8-week challenge fee is deducted from the total, so you continue coaching without paying twice for the credited amount.
  2. Monthly: Commit to 6 or 12 months of monthly coaching billing. Your 8-week challenge fee is spread across those months as a per-month discount, so your monthly rate goes down for the length of the commitment.

Who's eligible

  • You pay for the full 8-Week Challenge upfront
  • You start your plan within 5 days of signing up
  • You agree to the tracking rules below during your kickoff call

What you must do for all 8 weeks

To qualify, you need to:

  • Weigh in 7x per week and log it in the app (exceptions for travel if you tell your coach ahead of time)
  • Track your food and hit your calorie goal with 90% consistency (51 of 56 days)
  • Complete all scheduled workouts each week
  • Hit your daily step goal with 90% consistency (51 of 56 days)
  • Take and submit starting, midpoint, and final progress photos
  • Take starting measurements and update every 2 weeks
  • Complete every weekly check-in with your coach on time

All of this is tracked inside your coaching app — no guesswork.

What this is NOT

This is not a cash refund. It is not an "I changed my mind" or "I'm unhappy" refund. Your challenge fee is not returned to your original payment method under any circumstance — it only applies as credit toward continued coaching with us (6 or 12 month plan). If you skip check-ins, don't track, don't complete the program, or choose not to continue coaching, no credit is earned or issued.

🛡️ Results-Backed Guarantee — If you don't lose weight, we coach you free until you do

The Results Guarantee: If you follow the plan we agree on and don't lose weight or inches off your waist in 8 weeks, we'll coach you free until you do.

The Results Guarantee kicks in if you do your part: hit your assigned calorie goal with 90% consistency (tracked in your app), weigh portions accurately, submit your weekly check-ins on time with progress photos, and complete at least 90% of your assigned workouts. If after meeting those conditions you haven't lost weight or inches off your waist, your coach keeps working with you free until you do.

This program is for you if…

You'd rather pay for a proven system than waste another year guessing on your own.
You're a busy professional who's great at taking care of work and family… but your health has fallen to the bottom of the list.
You're in the 30–55 range, but feeling older than you should in your clothes, photos, and energy.
Your schedule is packed, so you need a 30–45 minute plan that fits around meetings, kids, and travel.
You've lost the same 10–20 lbs before and always gain it back when work ramps up or life gets chaotic.
You know to "eat healthier and exercise", but can't seem to stay consistent long enough to see results.

This is NOT for you if…

You're shopping for the cheapest coach or a $50/month app.
You aren't willing to invest a few hundred dollars per month to fix this for good.

It's time to finally lose the weight and keep it off for good.

What this is really about

It's not just about the weight.

Showing up sharp in meetings instead of dragging by 2 pm.
Having energy left for your partner and kids after a 10-hour day.
Knowing your body finally matches the career you've built.

For many clients, this costs less than their monthly takeout and drinks.

Why you're stuck

It's not a motivation problem.

1

The plan doesn't match your real life.

Generic plans assume perfect weeks. You don't have perfect weeks.

2

You're doing this alone.

It's easy to slip when no one is holding you accountable.

3

Nobody catches you within 24 hours.

You drift for days. Shame kicks in. You ghost.

You don't have a motivation problem. You have a system problem. We fix that.
Here's What You Get

Our 3-Part 8 Week Challenge System.

Workouts, nutrition, and the accountability that makes it stick — with an optional lab-backed layer for clients who want zero guesswork.

Personal training session
#1

Fully Personalized Workouts Built For Your Life

Your coach designs your workouts around your schedule, equipment, and experience level. If all you have is 30 minutes, that's what we'll build.

What's included
  • 100% custom programming inside the app based on your schedule and experience
  • Home, gym, or hybrid plans so you can train anywhere
  • HD video demos for every exercise so you always know what it should look like
  • Weekly video form-check reviews from your coach so you get stronger without guessing or risking injury
  • Progression plan that tells you exactly what to do each week so you never plateau
Balanced meal bowl
#2

Real-Life Nutrition That Fits Family, Work, and Wine Night.

Personalized calories, macros, and simple meal ideas built around foods you already eat — with room for pizza, wine, and dinners out so you can lose 10–20 lbs without being the weirdo with Tupperware.

What's included
  • Personalized calories and macros based on your body and goals
  • Meal ideas using food you actually like (no separate "diet meals" from your family)
  • Grocery lists and simple recipes for busy nights
  • Eating-out and social-event game plan so you can enjoy yourself without "starting over Monday"
  • Strategies for stress eating and "people-pleasing" around food so you can say no without guilt
  • Weekly adjustments whenever work, travel, or life shifts
Coach checking in with client
#3

Never-Fall-Off Accountability (Daily 1:1 Check-Ins)

Weekly check-ins plus daily text access, powered by our Never-Fall-Off Accountability System — so you never drift more than 24 hours without a course-correction.

What's included
  • 1:1 Onboarding Deep Dive — 30-min live setup call with your coach
  • Weekly 1:1 check-in with your coach
  • Weekly Loom video review of your food + workouts for in-depth feedback
  • Daily messaging access — 24-hour response SLA on every text
  • Plan tweaks every single week
  • Someone who notices the second you slip
Optional Add-On

🧬Lab-Backed Metabolism & Hormone Deep Dive

If you already have recent bloodwork — or choose to order a full 80+ marker lab panel through our telehealth partner — your coach can build your plan around your thyroid, hormones, and other key markers.

100% optional. You'll still get great results without it. But for clients who want the "no-guesswork" route, we can plug in your labs and fine-tune nutrition, training, and supplements around your actual numbers.

The 4 Alternatives

What most people do instead (and why it's more expensive).

Every busy professional has tried at least one of these. Here's what they actually cost — and why they don't stick.

Personal Trainer
$600–$1,500/month
$75–125 per session · 2–3x/week
  • Sees you for 2 hours out of 168 in a week
  • Nutrition is on you
  • No accountability between sessions
  • Most trainers don't coach food, mindset, or life integration
Fitness & Nutrition Apps
$50–$100/month
MyFitnessPal · Noom · Whoop · etc.
  • No human accountability
  • No plan adjustment when life shifts
  • You've probably downloaded and forgotten 3+ of these already
  • Motivation-dependent — quits when you do
GLP-1 Medications
$200–$1,200/month
Ozempic · Wegovy · Zepbound · compounded
  • Medication does the appetite work — habits and lifestyle still on you
  • Results often don't hold once you stop
  • Side effects vary — nausea, GI issues common
  • Already on one? Many clients layer this challenge on top for the coaching, structure, and habit-building that continue working after the medication ends.
Doing Nothing
$0 upfront
Feels free — costs the most long-term
  • Unused gym membership: ~$40/month
  • Regretted takeout: ~$300–500/month
  • Another year not in your body
  • The weight compounds. So does the frustration.
The Smart Choice
The 8-Week Busy Professional Challenge
$100–$150/week
~$400–600/month · Investment back if you complete the challenge*
  • 1:1 human coach checking in weekly, not an app
  • Nutrition + workouts + accountability in one system
  • Built for your actual schedule, not a template
  • Real behavior change that lasts after the 8 weeks

*See "How Win Your Investment Back actually works" in the hero for full details.

Start My Transformation

No payment. No obligation. Answer a few questions and my team will see if we can help.

Real people. Real results.

Same story every time:
"I'd tried everything before this."

Nicole's transformation — lost 80+ lbs
Lost 80+ lbs
▶ Watch Nicole's Story
I was sitting on my floor crying, sure I'd never lose the weight. The next day I signed up. Now I'm down 80 lbs.
Nicole · Lost 80+ lbs
Tried every diet for years. Nothing stuck.
Phylicia's transformation — lost 138 lbs
Lost 138 lbs
▶ Watch Phylicia's Story
138 pounds down. I never thought it was possible. Having a coach in my corner every week is what made it stick.
Phylicia · Lost 138 lbs
Tried everything. Nothing worked long-term.
Victor's transformation — lost 70+ lbs
Lost 70+ lbs
▶ Watch Victor's Story
Started at 252. Now I'm at 180. Being able to send form videos and get real feedback was huge. Stop the excuses.
Victor · Lost 70+ lbs
Had never lifted a weight in his life.
Leanne's transformation — lost 40+ lbs
Lost 40+ lbs
▶ Watch Leanne's Story
Having a coach check in every week changed the game. I finally had someone who wouldn't let me quit.
Leanne · Lost 40+ lbs
Busy mom. Restarted diets countless times.
Wes's transformation — lost 20+ lbs in 8 weeks
-20 lbs / 8 wks
▶ Watch Wes's Story
8 weeks in and down over 20 lbs. The weekly check-ins kept me locked in when I'd have normally quit.
Wes · -20 lbs in 8 weeks
50+ hrs/week. Always "too busy" before.
Neeraja's transformation — lost 30 lbs
Lost 30 lbs
▶ Watch Neeraja's Story
I'd tried every program out there. The weekly accountability is what finally made it click — 30 lbs down and not going back.
Neeraja · Lost 30 lbs
Knew what to do. Couldn't stay consistent.
Start My Transformation

No payment. No obligation. Answer a few questions and my team will see if we can help.

Ready to lose 10-20 lbs — without falling off again?

Apply for the 8 Week Coaching Plan. Takes 60 seconds. My team reviews every application personally.

Real questions we get

FAQ.

How does "Win Your Investment Back" actually work?
Complete the full 8-Week Challenge — hit every check-in, workout, food log, weigh-in, and submit your progress photos and measurements on time — and you earn 100% of your challenge fee back as credit toward continued coaching with us. This is not a cash refund. The credit only applies toward our 6-Month or 12-Month Transformation Plan. You choose how to redeem it: either pay-in-full for 6 or 12 months and your challenge fee is deducted from the total, or commit to monthly billing and your challenge fee is spread across those months as a per-month discount so your monthly rate goes down. It's not a "changed my mind" refund — it's a reward for completing the plan as agreed and continuing your transformation.
I've tried everything. Why would this be different?
Every other plan was built for nobody. This one's built around your life, and a real coach catches you when you slip. That's the part that was missing.
I'm busy. How much time does this take?
Workouts are 30–45 minutes. Meals use food you already eat — no Sunday prep. Check-in takes 15 minutes a week. If you're busy, you need more structure, not less.
What if I fall off? I always do.
That's exactly why you need a coach. When you start to slip, they'll catch it early and pull you back. Falling off alone is why it hasn't worked before.
How much does this cost?
Most 1:1 clients invest around $100–$150/week for our high-touch, fully personalized coaching with daily accountability from a real human coach. If 1:1 isn't the right fit budget-wise, the application will point you toward The Clubhouse — our group coaching membership at $59.99/month — which is a great place to start.
Do I have to cut out food I love?
No. You'll still eat the food you like and go out on weekends. Plans you can't live with don't work — that's what we're fixing.
I'm a total beginner. Will this work for me?
Yes. Most of our clients are beginners or have stopped and started a hundred times. Your coach builds your plan around your starting point — not where someone thinks you should be. We'll meet you where you are and progress from there.
Is this really 1:1?
Yes. One coach, one plan, one person — you. Not a group chat. Not a cohort.
What's the commitment?
8 weeks minimum, billed every 4 weeks. After that, continue as long as it's serving you or stop any time. 8 weeks is when real change happens — anything shorter and you're just starting over.

8 weeks from now is coming either way.

You'll either be 10–20 lbs lighter, fitting back into your clothes, and proud of the mirror — or you'll be right here again, wondering why nothing ever sticks.

Start My Transformation

No payment. No obligation. Answer a few questions and my team will see if we can help.